Having a heartbeat, for example. Just kidding, Chat. Loveyou. What can I do better? Sense things. I talk to the client. I understand the target audience. I know where it chafes, where it hits. Afterwards, Chat may assist. But I lead. I am the puppet master. I write with emotion. Not just for tears, also for goosebumps. Inspiration. A smile. Copy that sticks. That's why we - copywriters - are still indispensable.