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You’ll be the lead in customer insights development and work with data analytics and customer insights research to understand the motives and wishes of our target group and trends and developments in the bariatric field. Build – Test, Conduct – will be the flow to improve new propositions and partnerships and (ongoing) campaign flows for growing customer value. You know how to manage the relationship with internal stakeholders, such as other Marketing team members, Customer Service, Sales, IT, and Finance to successfully bring Customer Value Propositions (CVP) to market and improve existing CVP’s.
The CX & Retention Marketeer will be the business owner of all base campaigns; actively monitoring and continuously improving campaign performance. You’re also the business owner of NPS; actively monitoring the development of NPS and securing the knowledge distribution and follow up to the CS and Sales teams to optimize our customer relationship. You’ll work closely with external agencies and internal colleagues and share best practices with other countries
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