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If this role appeals to you and the format suits you, please apply now. For Team Direct at BPD, we are looking for a Content & Campaign Marketer. You switch gears quickly, think practically and gain energy from sales-focused marketing. You help sell homes that remain unsold within existing new-build projects. This concerns apartments and houses where the regular project marketing has finished, but a few units are still available. Together with the estate agent from Team Direct, you assess what is needed to create movement for each project. You quickly translate that analysis into concrete actions. You sharpen a campaign, create or publish content, improve a website page, boost advertisements or organise a small-scale event. There are no long campaign flows here, just smart, targeted actions that help sell homes faster.
In brief
From analysis to action
For each project, you assess what is needed to highlight available homes again. You help with promotional campaigns and activities. You check and improve project information. You also ensure that content, floor plans, websites and campaign materials are up to date and clear.
Content and campaigns
You set up newsletters and mailings, and you produce content for websites, campaigns and social media. You also help to place and optimise online advertisements via Google Ads and social media. This includes text, images and simple videos. Your work ranges from writing campaign content to editing a short video or gathering material on location.
You coordinate closely with the estate agent, internal specialists and external parties. You arrange visuals such as impressions, photos and videos. You roll out promotional material online and on-site. You also support events like open days, housing fairs or small-scale sales moments.
you get
In this role, you help sell new-build homes that require extra attention.
This gives you the room to adapt quickly between analysis, content, campaigns, website updates and events.
You have direct contact with your Team Direct agent and our specialists in advertising, CRO, web and content.
you are
A content producer or campaign marketer who prefers a practical, results-oriented approach.
You are no longer a beginner. You feel confident and find your way independently.
Experienced in digital marketing, content production and coordinating short campaigns.
You are creative enough to see opportunities and take action, yet practical enough to implement them directly.
You thrive on pace, sales, quick thinking and active doing
BPD is one of the largest property developers in the Netherlands. The organisation creates new residential areas, neighbourhoods and environments where housing, facilities, accessibility and quality of life come together. With projects across the Netherlands, BPD plays a major role in developing homes and neighbourhoods for the future. Within the North-West region, Team Direct started as a pilot. This team focuses specifically on homes that remain available after the regular sales campaign. The pilot revolves around speed, creativity and commercial focus. Through targeted marketing, content and events, Team Direct helps to highlight projects and sell homes faster.
Elise Jharreeah