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If this role appeals to you and the format suits you, please apply now. You work on propositions that determine how entire residential areas are marketed. This is not about the campaign, but the foundation beneath it. You move from area concept to positioning, narrative and customer promise. For BPD, we are looking for a senior proposition marketer to join ongoing projects temporarily. The strategy is there, but it lacks focus and consistency towards sales. You bring structure, make choices and ensure the story is correct.
In brief
From concept to proposition
You translate area concepts into a clear positioning and a convincing narrative. You define the target group, the customer promise and the key moments in the customer journey. You ensure everything is correct in content before marketing and sales scale up.
Working in complexity
You work in multidisciplinary project teams with developers, marketers and external partners. There are many interests and existing choices. You provide overview, ask the right questions and guide on content.
Your work forms the foundation of projects that span many years. You safeguard the proposition, positioning and branding towards the launch of sales and beyond. What you establish determines how an area is received in the market.
you get
A senior role with a direct impact on regional developments
Working on projects with long-term value
You receive significant responsibility and the space to shape your own direction.
you are
Over 6 years of experience in strategic marketing or proposition development
We help you position your brand and build a clear story.
You have experience with stakeholder management in complex environments.
Able to understand context quickly and offer guidance.
Practical and sharp in both analysis and execution.
BPD is one of the largest area developers in the Netherlands. They create complete residential areas. Their projects bring together living spaces, the local environment, and social impact. Within the Sales & Marketing department, the focus lies on developing clear proposals that meet the needs of future residents. Data, customer insights, and consistent positioning form the foundation of their approach.
Elise Jharreeah