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The HOYA Marketing team is expanding: as a Trade Marketing Manager, you ensure that opticians in the Netherlands can grow commercially and that HOYA products are optimally positioned in the market. You translate the global marketing strategy into concrete, local activations and campaigns for the Dutch market. You coordinate daily with Marketing, Sales, Business Planning, and Global, manage the Product Manager, and report directly to the Managing Director Netherlands. In this role, you have ample space to determine your own direction, respond quickly, and create tangible impact in an organization undergoing transition.
In brief
Building a strategy
You develop the annual trade marketing calendar for the Dutch market, including campaigns, product launches, trade shows, and customer days. You analyze market and customer data, identify commercial opportunities, and translate global guidelines into relevant local activations. You lead on marketing budget and forecasting and are the central point of contact for the international marketing team.
Retailer activation & sales tools
You develop campaigns and sales actions that directly improve revenue and product mix for opticians. You provide the sales team with strong propositions, promotions, materials, and presentations and deliver concrete tools for account plans and annual plans. For key accounts, you create customized programs and ensure a consistent, professional brand and customer experience at all touchpoints.
You are responsible for the product portfolio and performance by category. You coordinate local product launches (timing, forecast, distribution), prepare launch plans, and evaluate the results. Additionally, you organize trade fairs, events, and client days: from concept and stand design to content, demos, and presentations. This way, you combine strategic category management with very hands-on execution.
you get
A substantive freelance assignment with direct impact on growth and brand experience
Work in Amsterdam, with at least 3 to 4 days per week at the office at HOYA
Close collaboration with Marketing, Sales, Business Planning, and Global stakeholders
you are
An experienced trade marketer, preferably with retail or optics/consumer goods experience
Strong in analysis, but equally strong in pragmatic execution and operation
Creative, commercial, and hands-on; you manage multiple projects simultaneously
Proactive, structured, and clear in your stakeholder management (internal and global)
Communicatively strong in Dutch and English
HOYA Vision Care is a global leader in optical technology and producer of high-quality spectacle lenses. For over 60 years, HOYA has been developing innovative solutions that help eye care professionals improve their patients' vision at every stage of life. With a presence in more than 50 countries and a strong portfolio of brands and technologies – including advanced progressive lenses, myopia management solutions, and high-quality coatings – HOYA combines advanced technology with practical support for opticians worldwide. In the Netherlands, HOYA closely collaborates with independent and chain opticians to help grow their business commercially and provide the best possible vision solutions to the end consumer. The local market is managed from Amsterdam, in close coordination with international teams. The culture is result-oriented, professional, and innovative: there is plenty of room for initiative, short communication lines, and attention to long-term partnerships with retailers.
Elise Jharreeah