NORNORM

How do you tell your brand story without speaking yourself? NORNORM posed that question to us. Their wish: a series of short client videos where partners explain why they work with NORNORM. Not interviews or standard client quotes, but light, creative mini-stories. Films that showcase NORNORM's strength without being overt.

We developed one strong basic concept, applicable to each client video. A recurring format, structured in three parts: brand, partner, and product/service. This establishes a recognizable structure while allowing for individuality in each story.

Each video shares the same layout and style, but with its unique color. This creates a series that offers both unity and variation. The service component remains constant, while the brand and partner section differs: each client tells their story in their tone of voice, but always within the NORNORM context.

The result: two strong client videos that are widely applicable - from website to social ads and partner blogs. And a format that allows NORNORM to easily continue building with new partners.