Direct Diagnostics

Gain insight into your health, without the time and effort of a doctor’s visit. With a single finger prick, Direct Diagnostics self-tests deliver results that are simple, fast, and reliable. From a vitamin check to a complete health screening. A product like this needs to be positioned with care. And we’re ready for it.

A product that fits

The foundation of the Direct Diagnostics brand was already in place, as a sub-brand of Sanquin. But the product still needed to reach the public.

We gave potential users clear insight into the product. Literally. What does it do, why does it help you, and how does it work? We started with straightforward product photography, showing exactly what’s in the package, and how to use the self-test step by step.

To make the process even clearer, we developed a product video. From ordering to testing. From sending to results.

When the assets were in place, we supported the product launch with a focused social campaign. Always-on visibility across Instagram and TikTok, reinforced by an influencer campaign, “Do the FitCheck.”

This allowed us to tap into two strong cultural signals, the outfit check, and the growing focus on personal health.