High-rises that can be seen

An architecturally sleek-designed website was just the beginning

NEOO develops the city. As a specialist in sustainable, complex development challenges, NEOO provides eye-catching buildings with their high-rises and color the cities. From concept to execution and realization. In 2022, it was time for them to build the brand. And then you are in the right place with the brand architects of Freelancers United. It became the start of a pleasant collaboration that, to this day – sorry for the metaphor – stands as firm as a house.

From sketch to execution

NEOO wants to add value. Together, create something lasting. And we enjoyed working on it. We started with a solid foundation for the brand: the brand essence. A good basis to work from further. We mapped out the position, translated their 'Why, How & What' into language that captured and suited the organization, and managed to put their brand story firmly on paper. But a good story also requires an appearance. Because not only must the frame be solid; the eye naturally wants something too. Something we didn't have to explain to NEOO. A color set that is both strong and cohesive was the result.

Style elements with soft shapes that still exude the robustness of construction. Over the years, we have remained involved with the organization. The foundation stands, the appearance is right, and we regularly work together on the layout: with short videos for the homepage to truly capture the visitor. Or photography of new buildings (and new employees). With much pleasure. Because it is always nice to keep seeing the results we have worked so hard on with so much enjoyment.