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Small print made clear
Small print made clear
by
Freelancers United
3
min read
A strong employer brand is the difference between searching for talent and being found by it.
Talent chooses a story that feels true. And you don’t tell that story just once, when someone applies. You tell it every day, including to the people who already work with you. Employer branding and employee branding are the same discipline, just for a different audience.
By now, the business case is almost boringly clear. A distinctive, honest employer brand:
builds a positive perception of your organisation
keeps the wrong candidates from applying
shortens time to hire
reduces recruitment costs
and makes the people already on board noticeably prouder to be there
Five bullet points. All true. But nobody falls in love with a bullet list.
Because an Employer Brand strategy is the easy half. Working out what you stand for can be done in a few sessions. The real work starts when that story has to make its way into the world. Through imagery, language and things people want to pick up, share and keep. That’s where it gets interesting.
Take something as incredibly unsexy as employee benefits. Usually, they live in a PDF nobody opens. At FU, we turned ours into a booklet. About the benefits, the habits and the wonderfully odd things you only come across here. Honest, recognisable and made with a lot of enjoyment. The most engaging execution usually reveals the sharpest strategy.
We called it Perks & Quirks.
A strong employer brand is the difference between searching for talent and being found by it.
Talent chooses a story that feels true. And you don’t tell that story just once, when someone applies. You tell it every day, including to the people who already work with you. Employer branding and employee branding are the same discipline, just for a different audience.
By now, the business case is almost boringly clear. A distinctive, honest employer brand:
builds a positive perception of your organisation
keeps the wrong candidates from applying
shortens time to hire
reduces recruitment costs
and makes the people already on board noticeably prouder to be there
Five bullet points. All true. But nobody falls in love with a bullet list.
Because an Employer Brand strategy is the easy half. Working out what you stand for can be done in a few sessions. The real work starts when that story has to make its way into the world. Through imagery, language and things people want to pick up, share and keep. That’s where it gets interesting.
Take something as incredibly unsexy as employee benefits. Usually, they live in a PDF nobody opens. At FU, we turned ours into a booklet. About the benefits, the habits and the wonderfully odd things you only come across here. Honest, recognisable and made with a lot of enjoyment. The most engaging execution usually reveals the sharpest strategy.
We called it Perks & Quirks.
