ABZ Seeds

Based in Andijk, in the heart of 'Seed Valley', ABZ Seeds develops F1 hybrid strawberry varieties for growers worldwide. This specialised craft combines genetics, years of breeding, and a strong market intuition. Following the arrival of a new owner, the company set a new course. The existing visual identity did not fully reflect the ambition and expertise behind every variety. We were asked to rebuild the brand and create a solid foundation for future growth.

The new identity shows the full scope of ABZ Seeds: the craft behind the scenes, and its tangible results. We highlight research, genetics, and breeding, alongside flavorful strawberries, strong plants, and colorful blossoms. These two layers run through the entire brand experience.

For the logo, we drew inspiration from the ABZ Seeds building, which features a traditional strawberry medallion on its facade. We simplified this shape into a clear icon as the starting point for the new logo. The color palette originates from the same natural environment: dark tones represent the earth and the stability of genetics, while lighter tones reflect young plants and blossom. We chose ABC Marfa for the typography, providing a strong feel for the logo and headings, and a clean look for body text. The photography shows where all this knowledge comes together: the people, the greenhouses, and the careful selection and research behind every variety.

We developed the visual identity, the core messaging, and the photography. We continue to support ABZ Seeds with their ongoing marketing challenges.

This gives ABZ Seeds a brand identity that matches their new direction, while remaining clearly connected to their roots and their craft.