GVB

Making the process visible

GVB wanted to make one thing clear, becoming a tram driver involves more than just applying. It’s a full process, with steps that are often unclear to candidates.

We created a series of short explainer videos that make the process clear and accessible. Through animation, humor, and a concise storyline, we brought the selection journey to life, seen through the eyes of real GVB employees, from drivers to trainers.

The result, applicants know exactly what to expect, and GVB is better positioned to attract new talent.

Clarity from start to finish

GVB was looking for a way to explain the preliminary stages of becoming a tram driver in a clear and accessible way. We developed a series of explainer videos that walk through the entire process in under five minutes, from application and selection to training and job benefits.

Human, clear, and recognizable

The strength lies in the combination of animation, humor, and real stories from GVB employees. This turns a process that can feel distant into something approachable and recognizable.

We chose short, structured storylines, so each step is presented logically and clearly.

Built for reach and flexibility

Alongside the full explainer series, we created shorter snippets that GVB can use flexibly in recruitment campaigns.

This allows for targeted advertising across specific audiences, while the longer videos on the website provide depth, context, and trust.

The result, content that not only informs applicants, but also performs strategically across channels.