Amvest Employer Brand

Building an employer brand that holds

Amvest had a clear ambition, to create a place employees can call home. For years, they’ve built strong housing concepts for renters and buyers. Now, their employer identity needed the same level of clarity and intent.

Together with Amvest, we developed the foundation of a new employer brand, one that connects employees, attracts talent, and expresses pride. From that base, we built the careers site and created the tools to carry the story forward, positioning Amvest not only as a housing developer, but as an employer people choose, and choose to stay with.

Start with the core

We began with strategy. In a focused workshop, we defined the essence of the employer brand, what it means to work at Amvest, what the organization stands for, and what it needs to communicate.

That session led to three core outputs, the Employer Brand Strategy, the Employee Experience Plan, and a distinct Visual Identity, all designed to attract and retain the right talent.

Build the system

Next came the foundation. We developed and refined internal tools, employee benefits programs, a clear benefits guide, and a content framework, ensuring consistency across the board.

At the same time, we translated the brand into a visual system, including employer brand photography and a new careers website, creating a cohesive and recognizable experience across every touchpoint.

Activate and scale

Then comes visibility and activation, the moment the employer brand moves from concept to reality, through internal events, the rollout of tools, and the launch of the careers site.

From there, the story expands outward, through campaigns, social media, and video, building presence and recognition.

Make it stick

Finally, continuity, embedding the brand and strengthening it over time.

Together, we keep refining how Amvest shows up as an employer, consistent, credible, and built to last.