SPOT: Hoog wonen, helder verhaal

Renting in Spot Amsterdam

A new city icon requires a memorable story. SPOT is a notable project by Amvest in Amsterdam-Zuidoost, with high-rise buildings of international appeal and a mix of properties for sale and rent. But how do you reach the right target audience for the rental segment in a competitive city? The challenge: develop a story that stands out, convinces, and fits within the overall brand identity of SPOT. And implement it across all channels. 

From audience thinking to translation in image and interaction

Who is the tenant of SPOT, what drives them, and where do we find them? From the strategy, we worked on the translation into words, images, and interaction. We wrote web copy, developed social media content, built the website, and maintained consistency in tone of voice: urban, ambitious, and to the point. We also coordinated closely with involved agencies and partners to ensure a smart and converting website – with clear structure, user-friendly flow, and logical
call-to-actions.

From reach to movement

This led to more targeted online visibility and higher conversion. The target audience increasingly found SPOT, resulting in a growing number of registrations from interested tenants. SPOT became visible in the city and online – as a new urban landmark and attractive place in Amsterdam.