Laskwartier

A city before it exists

For Laskwartier, we created a series of short videos that showcase the diversity of the future neighborhood. Four films each highlight a different target group, from starters to families, all pioneers, together forming a rich picture of the life that will soon take shape here.

As a unifying centerpiece, we also developed a central video, suitable for headers and presentations, bringing all target groups together. This gives Laskwartier a clear identity, even before the first homes are built in Nijmegen.

One production, two worlds

We approached the project strategically, building on a planned photography day. Instead of starting from scratch, we joined the existing setup and expanded it. Our idea, use the same models for both photography and video.

This led to an integrated concept, where stills and film strengthen each other, without additional production days or fragmented execution.

One story, one visual language

We developed the video concept in close alignment with the photography, ensuring the stories of each target group came through clearly. The short films share the same tone and visual style, resulting in a consistent and recognizable visual language.

A cohesive brand experience

The result, a series of films that stand on their own, while seamlessly complementing the photography. Together, they tell the story of Laskwartier, a new urban district for pioneers, in a way that feels both recognizable and visually compelling.

From website to social channels, image and film reinforce one another, building a cohesive and distinctive brand experience.