A fresh approach to grant consultancy

Plus Projects helps organisations with ambitious ideas to turn those ideas into reality. The agency supports impact makers in innovation, sustainable transitions and social progress by using grants strategically. Their clients range from innovative manufacturing companies to sustainable frontrunners and B Corp organisations. What connects them is their ambition to make an impact.

To make this position more visible, we worked together to develop a new brand essence, visual identity, photographic imagery and website.

We started at the core of the brand. Through workshops and strategic sessions, we clearly mapped out what sets Plus Projects apart in a market that often revolves around regulations, procedures and paperwork. This led to a guiding concept for the entire brand: grants as oxygen for ideas. Not as an end in themselves, but as a means to realise ambitions, accelerate innovation and enable sustainable impact.

This concept forms the foundation of the brand. Plus Projects positions itself not as a grant consultant, but as a partner in progress. A committed sparring partner that dives into clients' ambitions and collaborates on projects that make a lasting difference.

The new visual identity translates this positioning into a distinctive, future-focused brand that combines professionalism with energy, optimism and movement. Photography also contributes to this. For the abstract imagery, we developed visuals that depict growth, transformation and acceleration: visual metaphors for ideas in motion and ambitions becoming reality.

The brand strategy, visual identity and photography then formed the basis for a renewed website. This platform brings together expertise, client stories and impact, showing that Plus Projects looks beyond grants alone.

The result is a brand that clarifies what Plus Projects truly stands for: not grants as the end goal, but as the oxygen that helps organisations achieve their ambitions.