SkyNRG

During the New York Climate Week, SkyNRG wanted to present itself differently from the usual companies posting about it. Less corporate, more experiential. The challenge: how do you make people at home think if only I were there?

We chose a personal format. Each day, we followed one SkyNRG colleague in New York, who recorded their day in a vlog. This gave the week a face. Thanks to the time difference, we could work very quickly: in the evening the footage arrived, in the morning we wrote the script and started editing. As soon as the team woke up in New York, they recorded the voice-over themselves.

The series showed what happened, but also who SkyNRG is. Not just the conferences and meetings, but also the energy, humor, and drive of the people themselves. This directly contributed to SkyNRG's employer brand: visible, engaged, and human.

The videos delivered SkyNRG their highest reach so far on LinkedIn and Instagram, and left a lasting impression after the Climate Week in New York.