Grip Company

One brand above many

Grip Company asked us to give its new holding a distinct identity. Above labels such as REEF Projectmanagement, REEF Omgevingsrecht, REEF geeft raad, HUBSUB, and Footprint, a brand needed to emerge. One that not only unites, but inspires.

The core, collaborating from the belief that things can always be better, and that real progress is achieved together.

From this brand essence, we developed the visual identity, website design, brand photography, and social media assets. Establishing Grip Company as a visible strategic knowledge partner, and as a strong overarching brand alongside its labels.

Building the foundation

A new brand starts with a solid foundation. For Grip Company, we began by defining the core building blocks, the brand essence and visual identity.

We did this through a central workshop with stakeholders from both the holding and its labels. The result, a shared vision, and a brand language everyone could stand behind.

From this strategic base, we developed the visual identity and core messaging, and translated them into the website, social assets, and brand photography.

Making it tangible

For the photography, we developed the concept and executed the production over one and a half days on location in Eindhoven.

The result, a set of images that make the brand essence tangible, and were immediately usable across all channels.

Ready to grow

With a complete set of tools, website, social assets, and photography, Grip Company quickly established its own identity.

As a strategic brand partner, we ensured cohesion throughout. Not just making the brand visible, but enabling it to grow consistently, and remain recognizable over time.